October 22 is the second annual Caring is Sexy Cut-A-Thon, a marathon styling event organized by hair care brand Sexy Hair in support of Breast Cancer Awareness Month. More than 350 salons will participate.

Sexy Hair will donate 100% of the proceeds from each Cut-A-Thon appointment to Look Good Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of treatment since the program began.

Last year, the first ever Caring is Sexy Cut-A-Thon raised more than $115,000 for Look Good Feel Better in just one day.

“After the widespread success of last year’s Cut-A-Thon, we continue to be extremely proud that our salons and stylists have come together yet again to pay it forward on October 22,” said Karl Heinz Pitsch, President and CEO of Sexy Hair.”Unfortunately, too many families are touched by the effects of cancer in this country.Sexy Hair is known for its creativity and celebration of individuality—we also value community and it is our hope to show just how sexy caring can be.”